In the spirit of allowing consumers to be part of the brand story, here's an entertaining interactive ad from Old Spice featuring who else but the one and only Terry Crews.
Viewers can create their own music mash-up with Terry's body by using their keyboard to hit certain notes, and when you're done, you can even record and share.
Proving that an old formula can move seamlessly into the new world, this interactive ad has had some serious reach; the version above has alone had over 3 million views on YouTube.
We're not even too sure what makes this ad so entertaining, aside from the fact that it's so silly yet impressive and let's be honest, just a little weird.
Well done to:
