As Christmas draws near, there's one brand we can always count on to continue with the same formula they've had for years, and that's John Lewis. For me though, they managed to get the execution spot on in 2011 and anything since then feels like it's trying to do the same thing but having to work a whole lot harder. And it's just simply not as good.
This year's Christmas advert 'The Journey' follows the story of a snowman in his journey across various landscapes to bring back a Christmas gift for his snow-woman friend. Ultimately it's a bit of symbolism drawn out to a lengthy 1 minute 30 seconds in order to try to create a sense of depth and gravity, but I'm afraid this one misses the mark for me.
Let's see what next year holds shall we?
This year's Christmas advert 'The Journey' follows the story of a snowman in his journey across various landscapes to bring back a Christmas gift for his snow-woman friend. Ultimately it's a bit of symbolism drawn out to a lengthy 1 minute 30 seconds in order to try to create a sense of depth and gravity, but I'm afraid this one misses the mark for me.
Let's see what next year holds shall we?
This ad was created by:
You can view all the previous John Lewis Christmas ads here.
