Insight-driven advertising is in my opinion the strongest form that we possess. We can draw on large insights or we can draw on small insights, those specific to a certain type of person, or those that are universal. Whatever the insight, if you can really understand it and communicate it in a way that resonates with your audience, you're in with a winner.
Insight-driven advertising builds brand equity, encourages loyalty and consumer dialogue. It helps make people like you, which hopefully in turn encourages people to buy you. Of course this is no guarantee, however when we sort advertisements into their various baskets (direct response, emotive and insight-driven, interactive) I think insight-driven is my favourite.
This McDonald's ad does just that for me, a beautiful story with honesty at its heart.
Insight-driven advertising builds brand equity, encourages loyalty and consumer dialogue. It helps make people like you, which hopefully in turn encourages people to buy you. Of course this is no guarantee, however when we sort advertisements into their various baskets (direct response, emotive and insight-driven, interactive) I think insight-driven is my favourite.
This McDonald's ad does just that for me, a beautiful story with honesty at its heart.
