Responsible food-sourcing is becoming an increasingly common theme amongst the big brands. Fast-food chain McDonald's US is one of those getting on board this year, and they've found a beautiful way to do it.
With increased pressures and a growing awareness around environmental issues that 'affect us all' brands are being called into a new light. One where the quality of their product cannot be separated from its roots; increasingly consumers want a product that is not only good quality, but also fits in the basket of being guilt-free to consume because it considers the health of our environment.
Brands are building stories around themselves, becoming more transparent and creating more depth to the brand experience of the consumer. It's an exciting trend and one that I believe will continue.
With increased pressures and a growing awareness around environmental issues that 'affect us all' brands are being called into a new light. One where the quality of their product cannot be separated from its roots; increasingly consumers want a product that is not only good quality, but also fits in the basket of being guilt-free to consume because it considers the health of our environment.
Brands are building stories around themselves, becoming more transparent and creating more depth to the brand experience of the consumer. It's an exciting trend and one that I believe will continue.
Morrisons has also put responsible food-sourcing at the centre of its recent advertising. Though for me, I understand the message but the honesty and authenticity isn't there to the same degree. What I love about the McDonald's videos is the way they tell the story of the little people, giving them a moment in the light.
Don't tell me, show me.
