Horsepower, perfectly distributed.
This ad is beautifully executed and is visually refreshing. Is it the most motivating message and execution for its intended audience? Of that I'm not sure. However for me personally, I like it.
But then again I love horses and art and I couldn't even imagine owning a Mercedes-Benz with where I'm at in life. In my opinion this ad highlights the importance of not only knowing what motivates your audience but also what they like, for ad like-ability can help build towards brand like-ability.
It's a winner for me, though I hope it resonates with those that can actually afford to buy a Mercedes-Benz as well.
