McDonald's always amaze me with their ability to pull out the occasional brilliant ad amongst the mass of everyday promotional advertising.
The connection drawn in this ad is so simple, yet so wonderful. Kids love boxes; they invoke memories of being fun, stimulating and full of imagination. As well as being popular with kids, every mum remembers what fun the simple things were when they were a kid too.
It's a winner; as an idea, it resonates.
Well done McDonald's for this lovely execution.
