Brands love to 'own' terms that help build favourable perceptions, cement their industry position or just simply encourage people to fall in love with them. It's a constant challenge and with the rise of the search engine as a key information source, the 'Google game' has made this challenge all the more interesting.
The SEA-Team have found a way to own the phrase 'ultimate business car' for Volkswagen in the Google image search, and it's quite a clever case study I must say.
Watch and enjoy!
The SEA-Team have found a way to own the phrase 'ultimate business car' for Volkswagen in the Google image search, and it's quite a clever case study I must say.
Watch and enjoy!
