Every now and then we see something in real life that takes our breath away. It's not impressive in the way that special effects nowadays can create a whole new world or capture edge of your seat action.
It takes our breath away because the idea itself is so beautiful and the execution is real, yet magical. That's exactly what Target has achieved with this life-size two-story dollhouse in Grand Central Terminal's Vanderbilt Hall, New York.
Visitors can wander around the new furnishings collection, scan QR codes and purchase the items online. A clever idea that certainly can't be ignored.
I love simple, bigger than life ideas like this one.
Well done.
