I never get tired of seeing this ad, it's a splendour for the eye.
The pace and storytelling is gorgeous; a range of old devices and usage occasions all woven into what feels like one continuous narrative. It demonstrates that in order to be good, an ad doesn't need to be particularly clever, just logical and really well executed.
Will it win any awards? Probably not. However, it has created a favourable brand impression for me; Sony you've 'moved me' to believe (or rather, reminded me) that you are reputable, resilient and culturally and historically experienced.
A reminder that an inspiring and relevant sound track alongside the visual is extremely powerful in setting the tone of the ad.
Well done, I'm a believer.
The pace and storytelling is gorgeous; a range of old devices and usage occasions all woven into what feels like one continuous narrative. It demonstrates that in order to be good, an ad doesn't need to be particularly clever, just logical and really well executed.
Will it win any awards? Probably not. However, it has created a favourable brand impression for me; Sony you've 'moved me' to believe (or rather, reminded me) that you are reputable, resilient and culturally and historically experienced.
A reminder that an inspiring and relevant sound track alongside the visual is extremely powerful in setting the tone of the ad.
Well done, I'm a believer.
