We all wish we could be brave.
But being brave is a pretty daunting task. Being brave requires a belief in your own abilities and point of view, the confidence to believe that your decision is the correct one. It's the outcome of a particular situation and making the decision that the reward is greater than the risk.
Bravery is exactly what kmart have demonstrated in the ad below. It's a bold approach to an otherwise fairly dull category and it's pretty damn clever as well.
Listen closely and enjoy.
But being brave is a pretty daunting task. Being brave requires a belief in your own abilities and point of view, the confidence to believe that your decision is the correct one. It's the outcome of a particular situation and making the decision that the reward is greater than the risk.
Bravery is exactly what kmart have demonstrated in the ad below. It's a bold approach to an otherwise fairly dull category and it's pretty damn clever as well.
Listen closely and enjoy.
