Wow.
This ad is brave, creative, entertaining and just plain clever.
Created by McCann for Melbourne Metro Trains, it's no surprise this campaign has won five Grand Prix Awards at Cannes Lions Festival this year.
When I first started watching the ad I wasn't quite sure what to make of it. I did know however that I wanted to keep watching. It was entertaining (almost silly) and the echo of appreciation and amusement from others was all around me. And I certainly wasn't disappointed.
It highlights the strength of simple entertainment, the power of insightful thinking around 'how' we approach a topic and the strength of song and word of mouth.
Everything came together beautifully and the rewards were plenty.
Great work.
This ad is brave, creative, entertaining and just plain clever.
Created by McCann for Melbourne Metro Trains, it's no surprise this campaign has won five Grand Prix Awards at Cannes Lions Festival this year.
When I first started watching the ad I wasn't quite sure what to make of it. I did know however that I wanted to keep watching. It was entertaining (almost silly) and the echo of appreciation and amusement from others was all around me. And I certainly wasn't disappointed.
It highlights the strength of simple entertainment, the power of insightful thinking around 'how' we approach a topic and the strength of song and word of mouth.
Everything came together beautifully and the rewards were plenty.
Great work.
Well done
