I'm always happy to share good advertising work that's built on simple insights.
It seems like a no-brainer that one honest insight driving an advertising campaign is an effective way to deliver a message that will resonate. And yet, it doesn't happen enough.
Universal truths are the most powerful we possess. Take the Cadbury 'Gorilla' ad for example. One quietly powerful ad built around the simple universally shared human emotion of anticipation of joy. Or look at the recent Southern Comfort 'Whatever's Comfortable' campaign. A simple execution that taps into an intrinsic human truth; the desire to have licence to be yourself.
I wouldn't put this Expedia campaign in the same circle of excellence, however it is a good example of a recent campaign built on this principle.
And it should stir a small chuckle at least.
It seems like a no-brainer that one honest insight driving an advertising campaign is an effective way to deliver a message that will resonate. And yet, it doesn't happen enough.
Universal truths are the most powerful we possess. Take the Cadbury 'Gorilla' ad for example. One quietly powerful ad built around the simple universally shared human emotion of anticipation of joy. Or look at the recent Southern Comfort 'Whatever's Comfortable' campaign. A simple execution that taps into an intrinsic human truth; the desire to have licence to be yourself.
I wouldn't put this Expedia campaign in the same circle of excellence, however it is a good example of a recent campaign built on this principle.
And it should stir a small chuckle at least.
Well done:
