Expedia // travel yourself interesting.

I'm always happy to share good advertising work that's built on simple insights.

It seems like a no-brainer that one honest insight driving an advertising campaign is an effective way to deliver a message that will resonate. And yet, it doesn't happen enough.

Universal truths are the most powerful we possess. Take the Cadbury 'Gorilla' ad for example. One quietly powerful ad built around the simple universally shared human emotion of anticipation of joy. Or look at the recent Southern Comfort 'Whatever's Comfortable' campaign. A simple execution that taps into an intrinsic human truth; the desire to have licence to be yourself.

I wouldn't put this Expedia campaign in the same circle of excellence, however it is a good example of a recent campaign built on this principle.

And it should stir a small chuckle at least.

Well done:

Southern Comfort // Whatever's Comfortable.

Every now and then I'll see an ad which is such a simple demonstration of truth and taps into a human aspiration so cleanly that my reaction is found in just one word, "brilliant".

There's something about this ad that you just can't help but love. And what I love about it is the way that it helps marketers understand what us advertising agency folk are always trying to say. Create a brilliant, engaging and insightful idea and let consumers decipher and allocate this within their own lives.

The aspect of this character that we aspire to isn't his big beer belly or his tiny swimmers, it's the strut in his walk that says "yup, here I am". All of a sudden the feeling of confidence and self ease that we desire is within reach, just a grog shop away in fact.

Watch it and enjoy it. A great effort by 

New York