Metro Trains // dumb ways to die.

Wow.

This ad is brave, creative, entertaining and just plain clever.

Created by McCann for Melbourne Metro Trains, it's no surprise this campaign has won five Grand Prix Awards at Cannes Lions Festival this year.

When I first started watching the ad I wasn't quite sure what to make of it. I did know however that I wanted to keep watching. It was entertaining (almost silly) and the echo of appreciation and amusement from others was all around me. And I certainly wasn't disappointed.

It highlights the strength of simple entertainment, the power of insightful thinking around 'how' we approach a topic and the strength of song and word of mouth.

Everything came together beautifully and the rewards were plenty.

Great work.

Well done

John West // the clue is in the name.

Another great ad from John West. The national campaign features John West's
well-known brand spokesman 'Old Sam' as well as introducing a few new crew members, including the unforgettable Eduardo Wobblechops!

Enjoy!

kmart // daring to be brave.

We all wish we could be brave.

But being brave is a pretty daunting task. Being brave requires a belief in your own abilities and point of view, the confidence to believe that your decision is the correct one. It's the outcome of a particular situation and making the decision that the reward is greater than the risk.

Bravery is exactly what kmart have demonstrated in the ad below. It's a bold approach to an otherwise fairly dull category and it's pretty damn clever as well.

Listen closely and enjoy.