Sony Xperia // be moved.

I never get tired of seeing this ad, it's a splendour for the eye.

The pace and storytelling is gorgeous; a range of old devices and usage occasions all woven into what feels like one continuous narrative. It demonstrates that in order to be good, an ad doesn't need to be particularly clever, just logical and really well executed.

Will it win any awards? Probably not. However, it has created a favourable brand impression for me; Sony you've 'moved me' to believe (or rather, reminded me) that you are reputable, resilient and culturally and historically experienced.

A reminder that an inspiring and relevant sound track alongside the visual is extremely powerful in setting the tone of the ad.

Well done, I'm a believer.

Target // dollhouse for show.

Every now and then we see something in real life that takes our breath away. It's not impressive in the way that special effects nowadays can create a whole new world or capture edge of your seat action. 

It takes our breath away because the idea itself is so beautiful and the execution is real, yet magical. That's exactly what Target has achieved with this life-size two-story dollhouse in Grand Central Terminal's Vanderbilt Hall, New York. 

Visitors can wander around the new furnishings collection, scan QR codes and purchase the items online. A clever idea that certainly can't be ignored. 

I love simple, bigger than life ideas like this one.

Well done.

Volkswagen // the 'ultimate business car'.

Brands love to 'own' terms that help build favourable perceptions, cement their industry position or just simply encourage people to fall in love with them. It's a constant challenge and with the rise of the search engine as a key information source, the 'Google game' has made this challenge all the more interesting.

The SEA-Team have found a way to own the phrase 'ultimate business car' for Volkswagen in the Google image search, and it's quite a clever case study I must say.

Watch and enjoy!