'Feed a Friend' // Pizza Hut a brand that shares.

This one's not a new campaign, but a great social media idea that was launched out of the M&C Saatchi Sydney office last year.

This Pizza Hut campaign successfully linked the online world into the offline; capturing the spirit of sharing through a viral campaign centred on Facebook as the main media platform.

Great to see a campaign that understands so well its consumer insights and responds to broader social and media trends with a finger on the pulse of the online community. A great strategy and a brilliant result, well done.

Pizza Hut - Feed a Friend from Mark. on Vimeo.