Canon // creating beautiful colours.

I have to say, I do love an artistically beautiful execution. 

The general art-lover in me is drawn to ads that feel gorgeously produced and simplistically pure. Less is often more.

These ads just about hit the mark for me, though I'd probably remove the image of the printer, which I find distracting. In all honesty it's probably the bright colours that draw my eye. 

It's a simple idea so this simple execution feels right.

Beautiful.

KIA // making the most of minimalism.

A clever and simple creative idea that speaks to a brand insight; this print ad is a stand-out that effectively highlights a key attribute of the product. What this ad does so well is to demonstrate the principle of having a single-minded message. The biggest challenge we often face as advertisers is at the first stage of distilling a client brief that is full of layered messaging.

In an advertisement we cannot say everything, in fact, just one clear message is always the most effective. Receiving a clear and succinct client brief can make achieving this so much easier and paves the way to great creative such as this one.

Australia Post // symbolism at its best.

These print adverts are certainly not new (they were live in 2007), however, show a charming and clever use of symbolism to create an emotional resonation with their audience. The headline for these ads, "If you really want to touch someone, send them a letter."

     

The challenge of promoting written letters in the current media landscape we would anticipate to be even greater. It would be generation-dependent and yet the principles of emotive messaging would be the same. There remains no written communication more personal than a hand-written letter. Although I'm sure Skype would have a few things to say about being close and personal with the ones you love.

The ambient ad below is a nice example of Australia Post's attempt to modernise into the contemporary advertising environment, while the message of personalisation remains at the core.