A clever and simple creative idea that speaks to a brand insight; this print ad is a stand-out that effectively highlights a key attribute of the product. What this ad does so well is to demonstrate the principle of having a single-minded message. The biggest challenge we often face as advertisers is at the first stage of distilling a client brief that is full of layered messaging.
In an advertisement we cannot say everything, in fact, just one clear message is always the most effective. Receiving a clear and succinct client brief can make achieving this so much easier and paves the way to great creative such as this one.
