IKEA // innovation in the kitchen.

It must be said that IKEA have truly led the furniture advertising world both in the simplicity and effectiveness of their traditional advertising and in their use of new media initiatives. IKEA are known for their quality affordable furniture and expansive range, but what is most impressive is their ability to understand and to relate to their consumer, to make the online and mobile experience with the brand both interactive and fun.

Recently, IKEA created a very clever and interactive idea using the most of technologies to create an engaging video game space for users. The video app is embedded with a narrative that can be experienced through a number of different characters' viewpoints (including the fish and dog) and putting the audience in charge of their own exploration. IKEA were able to highlight their IKEA solutions in an interactive way, allowing users to pull up information on pieces of furniture by clicking on them.

I also enjoyed this 2010 augmented reality campaign from IKEA that allowed users to visualise how new furniture may have fit into their home through the use of an app and their phone camera. The challenge was to overcome people's barrier of not being able to visualise how new furniture may fit into their home. The solution, visualise to your heart's content with the IKEA portable interior planner app.

Simple yet clever, brilliant.