Sunday, April 22, 2012

'Museum of Me' // Intel finds a social connection.

A very clever idea from Intel to display their digital expertise through a social media and interactive video campaign.

The app takes all your Facebook data (name, friends, pictures and words on your wall) to create a personalised 'Museum of Me' designed to show "a journey of visualisation that explores who I am." A personalised visualisation of everything that makes up your online social identity on your Facebook profile. Intelligent, creative and engaging; even with minimal branding this app enabled the Intel name to be carried extensively virally in what has been recognised as an innovative and successful campaign.


 An example of a 'Museum of Me' - Steven Crader