Tuesday, April 3, 2012

The beauty of animation // Carlos Lascano.

Imaginatively capturing work I'd love to share with you.

I recently came across the work of Carlos Lascano, an Argentine writer and director, best-known for his work in animation and illustration. His work is beautiful and covers some advertising projects, but also most-impressive are his short story animations.

The clip below was created to advertise Coca-Cola's sponsorship of the Euro Cup 2012. A breakdown of the illustration and animation process is also included on Carlos' website and provides a great insight into the precision and creativity required for this work.


There are also a number of elegant and inspiring short stories Carlos has created, which can be viewed on his website here. My favourite teaser clip 'A Shadow of Blue' is featured below. The full clip is currently taking part in various Festivals and will likely win Carlos more storytelling, creative and animation excellence Awards.



It is also worthwhile to read the full inspiring story behind this short clip, which can be found here.

Just gorgeous, I love it.