Sunday, April 29, 2012

Volkswagen // making the most of Facebook photos.

A simple yet clever idea from Volkswagen and intuitive response to how users interact with the Facebook platform. Introducing the Volkswagen Ticari Araç Facebook Flipbook.
  
By uploading 201 consecutive photos into a Facebook photo album on the Volkswagen Ticari Araç page, you need to simply hold down the right 'next' button in the viewer to watch the Ticari Araç as it drives through the desert terrain, over a jump, across a bridge and through a town in a continuous loop.
  
  
Such a simple idea that really takes me back to my childhood, proving that often simplicity is best. With 237 Facebook shares it appears the message has gotten fairly well around as well.