A very clever idea from IKEA!
Known for making the most of space, IKEA have decided to take this theory into a 300 x 250 digital banner, using this small space to showcase their product range and featuring some 2,800 products. Move your mouse around the pixel-based banner to view the products as they magnify when you roll over them. You can even click on the products, which will deliver you to a purchasing page where you can buy. Admittedly perhaps not the most practical way of browsing items, the logic of this does not seem to matter with the charm and cleverly brand-unique big idea behind this little banner.
You can also view a demo of the banner here.
The clever Agency behind the ad:
