I'm not sure if it's quite simply the concept, the fun, humour-filled and upbeat soundtrack or just the characters themselves, but there is something about this ad that I just simply love.
To be quite honest, at first I find myself so caught up in the storytelling of this narrative to really notice who the advertisement is for. But then again it has drawn me in so well that through my self-prompted repeated viewings, I now know who's behind it. After all, what thinkbox are selling is the power of TV advertising, and this it demonstrates very well.
Enjoy.
