Unruly, a global platform for social video advertising, has plucked out the top video ads in their Global Ad Charts - based on the number of shares online. Video and social viral campaigns have been recognised as a cost-effective and powerful way to get your brand in front of a large audience, encouraging word-of-mouth through sharing. Depending on your content and campaign objectives, this can be a very strong and effective marketing strategy.
The ad below came in sixth on the Chart and is an amusing and humorous play by Guinness. It is fairly long and steady in pace, however, quite a clever execution and one that animal and beer lovers I'm sure would enjoy. The message of the ad; 'Round up your mates for a Guinness'. The execution provides a fresh take on the sheepdog trials in the lead up to St Patrick's Day and is weird and amusing enough to share.
Unruly Global Ad Charts
1. Studi43: Two-year old dancing the jive -
1.11 million
2. Obama: The Road Traveled - 271,131
3. Mercedes: Invisible Mercedes - 226,756
4. Cartier: L'Odyssee de Cartier - 169,333
2. Obama: The Road Traveled - 271,131
3. Mercedes: Invisible Mercedes - 226,756
4. Cartier: L'Odyssee de Cartier - 169,333
5. DollarShaveClub: Our Blades Are F*ing Great -
151,215
6. Guinness: Round Up Your Mates - 145,323
7. Vytautas: Mineral Water! - 113,877
8. Converse: DoYaThing - 101,549
9. Rovio: Angry Bird Space NASA Announcement -
66,304
10. Marshall: Introducing The Marshall Fridge -
53,782
11. Sony Playstation: Cubs Win - 53,112
12. Rovio: Angry Birds Space - 49,898
13. The Guardian: Three Little Pigs - 43,463
14. Johnsons: Baby Commercial - 43,240
15. Vooray: Human Slingshot Slip and Slide -
32,503
16. Dolce & Gabbana: The One Sport - 40,742
17. M&Ms: Sexy And I Know It - 38,434
18. Hahn: Spill-Proof-Beer - 37,871
19. Red Bull: Danny MacAskill's 'Way Back Home' -
35,211
20. Life Vest Inside: Kindness Boomerang - 34,382
The clip featured below is the no. 1 clip on the Chart; very cute and it definitely has a 'viral feel' about it. At first approach it looks like a random occurrence, a home video of sorts, and the type of entertaining clip we enjoy sharing with our friends. But the video itself was very well staged by the two-year old's parents and owners of Studi43. Entertaining all the same and it certainly did receive a lot of attention with 1.11million views.
