'Museum of Me' // Intel finds a social connection.

A very clever idea from Intel to display their digital expertise through a social media and interactive video campaign.

The app takes all your Facebook data (name, friends, pictures and words on your wall) to create a personalised 'Museum of Me' designed to show "a journey of visualisation that explores who I am." A personalised visualisation of everything that makes up your online social identity on your Facebook profile. Intelligent, creative and engaging; even with minimal branding this app enabled the Intel name to be carried extensively virally in what has been recognised as an innovative and successful campaign.

 An example of a 'Museum of Me' - Steven Crader

Entertainment the key to viral momentum // Global Ad Charts.

Unruly, a global platform for social video advertising, has plucked out the top video ads in their Global Ad Charts - based on the number of shares online. Video and social viral campaigns have been recognised as a cost-effective and powerful way to get your brand in front of a large audience, encouraging word-of-mouth through sharing. Depending on your content and campaign objectives, this can be a very strong and effective marketing strategy.

The ad below came in sixth on the Chart and is an amusing and humorous play by Guinness. It is fairly long and steady in pace, however, quite a clever execution and one that animal and beer lovers I'm sure would enjoy. The message of the ad; 'Round up your mates for a Guinness'. The execution provides a fresh take on the sheepdog trials in the lead up to St Patrick's Day and is weird and amusing enough to share.

Unruly Global Ad Charts  

1. Studi43:  Two-year old dancing the jive - 1.11 million

2. Obama: The Road Traveled - 271,131

3. Mercedes: Invisible Mercedes - 226,756

4. Cartier: L'Odyssee de Cartier - 169,333


5. DollarShaveClub: Our Blades Are F*ing Great - 151,215


6. Guinness: Round Up Your Mates - 145,323


7. Vytautas: Mineral Water! - 113,877


8. Converse: DoYaThing - 101,549


9. Rovio: Angry Bird Space NASA Announcement - 66,304


10. Marshall: Introducing The Marshall Fridge - 53,782