Unruly, a global platform for social video advertising, has plucked out the top video ads in their Global Ad Charts - based on the number of shares online. Video and social viral campaigns have been recognised as a cost-effective and powerful way to get your brand in front of a large audience, encouraging word-of-mouth through sharing. Depending on your content and campaign objectives, this can be a very strong and effective marketing strategy.
The ad below came in sixth on the Chart and is an amusing and humorous play by Guinness. It is fairly long and steady in pace, however, quite a clever execution and one that animal and beer lovers I'm sure would enjoy. The message of the ad; 'Round up your mates for a Guinness'. The execution provides a fresh take on the sheepdog trials in the lead up to St Patrick's Day and is weird and amusing enough to share.
Unruly Global Ad Charts
1. Studi43: Two-year old dancing the jive -
1.11 million
2. Obama: The Road Traveled - 271,131
3. Mercedes: Invisible Mercedes - 226,756
4. Cartier: L'Odyssee de Cartier - 169,333
2. Obama: The Road Traveled - 271,131
3. Mercedes: Invisible Mercedes - 226,756
4. Cartier: L'Odyssee de Cartier - 169,333
5. DollarShaveClub: Our Blades Are F*ing Great -
151,215
6. Guinness: Round Up Your Mates - 145,323
7. Vytautas: Mineral Water! - 113,877
8. Converse: DoYaThing - 101,549
9. Rovio: Angry Bird Space NASA Announcement -
66,304
10. Marshall: Introducing The Marshall Fridge -
53,782
