Now to share with you a glance back in time and into some wonderful Australian advertising. When this "bugger" Toyota advert was released in 2006 it was considered both controversial and a humorous representation of 'country' Australian culture. As Australians we consider ourselves to be down-to-Earth and hard-working, coming from a vast land with a farming heritage. Not much more needs to be said, if you want to understand typical Australian culture just watch this ad.
At the end of last year Toyota produced another welcomed surprise in the form of the Toyota Hilux TVC below. The notion of a man's relationship with his ute is taken to an exaggerated level when the ute devastatingly falls of a cliff. We identify with the emotions of connection and loss, while being entertained by the humour of the story and human qualities of this emotional connection. Perfectly told through the visuals and pace of the story as the man recalls their special times together. There's even room for a happy resolution to finish it off, who doesn't love that?
