I've spoken about this Australian campaign in a previous post and it's nice to see it getting some media coverage in its post-analysis evaluation too. The success of the campaign is impressive, effectively gaining attention and initiating trial of Coke through the personalisation of the Coke packaging. The intrigue of finding your own name or that of your friend's on a Coke bottle or can also carried well into social media. The idea behind the Coke campaign, the personalised bottles and interactive online app, were shared throughout social media as people were caught up in the buzz and excitement. Very well executed and it all started with a bright spark of an idea. A great example.
This is a campaign I really did enjoy and it's great to see the results. I re-trialled Coke for the first time in years, and it appears I wasn't the only one.
You can see all the results in this great case study.
