Saturday, March 17, 2012

02 TVC makes a charming impression.


I am currently loving the new 02 TVC, which is live at the moment. For me this ad is a visual and aural splendour; beautifully captured, and what an amazing song to act as the theme music. A real touch of magic and wonder, I will happily watch this advert again and again. It's just a little inspiring too; the gentle but capturing pace of the story as it moves through different moments in time and generated possibilities. I don't know a great deal about you yet 02, but I like the way you think. Well done.