I couldn't help but share this gorgeous Moccona advert, which was live in Australia recently. Love the beautiful simplicity of the story; the power of symbolism and illusion. Gorgeously understated and a refreshing change to the often loud or cliche ads that seem to take over in between our favourite TV programs. This ad I would happily watch again and again; for me it bridges the gap between product and storytelling in a succinct and capturing way.
I was fortunate enough to be able to see this one through from initial scamps and animatic to the final TVC. A gorgeous advert, well done the Moconna team at M&C Saatchi, Sydney.
